Friday, July 22, 2022


Sitting on the edge of two of the largest geological plates on our earth, California is dotted with a plethora of mineral springs often created by deep-seated geothermal activity. Whether true or not, it has been part of human culture to consider mineral water generally containing health-giving properties.

With all these water sources it was just a matter of time before entrepreneurs would market this resource for their economic gain. Some were successful and others were not, as marketing is a fickle game.  

Shown below are several labels - mostly from the late nineteenth century - used on the bottles containing California mineral water. These examples are part of the vast collection of the State of California Trade Mark Archives.

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